Handcrafted in Italy. A focus on quality. Everything intentional.
How does it work
Is it really that simple?
Yes, it is.
What’s the difference between BERTA and your optician? Not much, really. The only difference is the lens prescription, which you get from your local optician. Once you have selected your favorite pair of BERTA frames, simply send or upload your unique prescription when ordering, and we will take care of the rest.
Step 1/6
Book an eye exam at your local optician.

Step 2/6
Choose your favorite pair of frames.

Step 3/6
Select lens type: Single vision, Fashion or Readers

Step 4/6
Choose lens thinning: Standard, Thinner or Ultra-thin

Step 5/6
Add filters: Light reactive or Blue light

Step 6/6
Upload your prescription, place your order and you’re done!

Our concept
Redefining eyewear with direct-from-factory approach, honest pricing, and a commitment to transparency.